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Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities
Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two
Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.
From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo
Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
Putting Confidence in a Bottle: A Q&A With Anisa Ramdass
As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.
What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes
Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.
Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions
As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.
How South African Tourism Is Driving Domestic Travel: A Q&A With Mashoto Mokgethi
Domestic tourism remains key to South Africa's travel economy. Venelize de Lange from media update spoke to Mashoto Mokgethi about travel campaigns, affordability initiatives for South African citizens and how travel trends are measured.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Human Rights Day as a Lesson in Inclusive Marketing
As Human Rights Day approaches, Venelize de Lange from media update explores how inclusive marketing reflects the values of equality and dignity, and why brands that prioritise representation and accessibility are better positioned to build trust and long-term relevance.
What Your Media Metrics Might Be Missing
Are your metrics telling the full story? Venelize de Lange from media update explores why moving beyond vanity metrics is key to understanding true audience engagement and refining content strategy.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
For years, marketing leaders have had to make big budget decisions using backward-looking, static models. Now, in a fragmented media environment, and with growing pressure to prove financial impact, those tools no longer pass.
The burning question on the lips of many aspiring copywriters is whether copywriting still has a future in the age of AI. Most envision their careers wasting away on the scrapheap of history, says Craig Strydom, Senior Lecturer at Red and Yellow Creative School of Business.
The New Gen Trends in Marketing and Tech Conference is hosted by The New Generation Awards and is proudly sponsored by Blue Robot Group.
Brave Group has announced four strategic leadership appointments, reinforcing the communications company's drive to scale at the intersection of technology and creativity. The promotions and new hires are designed to sharpen governance, deepen client capabilities, and unlock the group's primary market differentiator.
In the last year, CMOs across the globe have increasingly shifted their focus to proving media effectiveness and showing the value of marketing. In sub-Saharan Africa's dynamic digital landscape, this means the conversation between CMOs and CFOs is changing, says Lorraine Landon, Head of Advertising Solutions for Google sub-Saharan Africa.
Gaëtan du Peloux, Co-President and CCO at Marcel, has been appointed Jury Chair of Abby Awards 2026 Powered by The One Club / The One Show in the Still Print Category.
Folk VML has launched a new integrated brand campaign for Brennans Bread designed to re-establish the brand's authority around freshness while showcasing the breadth of its range for modern Irish households.
We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them, says Ziphindiwe Ngcobo, Department Executive for Marketing at Isuzu Motors South Africa.
Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But consumers have reshaped the landscape far faster than legacy marketing models can keep up, says marketing agency Digitas.
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